is our pivotal key
Bhavik Shah hails from the city that was formerly known as Manchester of India. After completing his graduation in fine arts from MS University, Baroda; he went on to pursue his passion in designing at NIFT, Gandhinagar.
He then headed to Instituto Europeo di Design at Milan, Italy with a full scholarship and gained thorough knowledge about Western cuts and style. Due to his exposure and persistent desire about fashion, he has the diversity in his work all along. Inspired by the rich heritage of India, his designs are an exclusive blend of simplicity, opulence and the finest quality of fabrics, intricate craftsmanship, exquisite embroideries and global designs that define modern Indian couture.
Over the years his interest in old-charm embroidery and Indian fabrics has given him an interesting insight about fusion clothing that results into a beautiful unison of contemporary fashion with an earthy Indian touch.